To produce handmade, heirloom quality jewelry that will be passed down and loved for generations to come. To produce jewelry from precious metals and natural gemstones while minimizing environmental impacts as much as possible.
To become a valued and recognized brand among handmade artisans. To be recognized for quality work and beautiful, elegant designs. To keep in mind customer satisfaction and happiness and to provide the best experience possible.
To do everything with intention, integrity, transparency, environmental consciousness.